International Women's Day is not just a date on the calendar but a special occasion to express warm words to women, bring joy and create a festive mood. In Kyrgyzstan, March 8 remains one of the most beloved holidays: 79% of residents celebrate it, while another 17% congratulate their loved ones without major festivities.

The main lucky ones on this day are mothers! According to a Wildberries study, 73% of men make sure to prepare gifts for their mothers, while 71% congratulate their wives. Women also take part in the celebrations — 80% of them plan to give gifts to their mothers.

Additionally, gift recipients include sisters (34%), daughters (32%) and friends (17%). Women, besides their mothers, are more likely to congratulate friends (47%), as well as sisters and daughters (42% each).

What gifts do they choose?

Flowers and cosmetics remain the most popular gifts among men. At the same time, jewelry and household goods are equally considered as possible gift options.

The top 5 gifts that women in Kyrgyzstan will receive are:

flowers - 62%;
cosmetics and fragrances - 36%;
household goods - 28%;
jewellery - 28%;
clothes and accessories - 22%.

Interestingly, the top three gifts chosen by men align with what women select as gifts for their loved ones on March 8: cosmetics and fragrances (53%), flowers (43%) and household goods (36%).

However, instead of jewelry, their list includes sweets (25%).

How much are Kyrgyz men ready to spend on the holiday?

The survey showed that our men are among the most generous. The majority of respondents, 30%, reported that they are ready to spend between 10,000 and 30,000 KGS on this day, while another 6% intend to spend more than 30,000 KGS.

For comparison, the majority of respondents in neighboring Kazakhstan, 27%, do not plan to spend more than 10,000 KGS, as well as in Georgia, where 36% of respondents answered the same. In Armenia, the situation is mixed, with an equal number of men, 25% each, stating that they are willing to spend between 1,000 and 3,000 KGS and between 10,000 and 30,000 KGS on a gift for this day.

In neighboring Uzbekistan, the majority of surveyed men, 30%, similarly to those in Kazakhstan and Georgia, indicated that they are willing to spend up to 10,000 KGS on gifts. However, Uzbekistan also has the highest percentage of respondents who are willing to spend more than 30,000 KGS on gifts (11%).