Limon Shopping, the first domestic marketplace in Kyrgyzstan, was launched today. The new project promises to be a significant step in the development of e-commerce, the volume of which already reaches $359 million in the country.

Also, more than 20,000 Kyrgyz people sell their goods on the international platforms Wildberries and Ozon, and this figure continues to grow. Online shopping is becoming an integral part of the lives of citizens across the country, so it was only a matter of time before the company launched its own marketplace.

Limon Shopping is a unique platform that combines the functions of a marketplace, a streaming platform and a social network. Users will be able not only to watch entertainment content, but also to buy goods directly from manufacturers without a mark-up. The project was realised with the support of partners from Kazakhstan, Russia and China, where the idea was taken. And despite the fact that the platform positions itself as domestic, but who pays for the concert, the music and orders. Chinese producers had the advantage, and their goods were presented on the platform first. Local entrepreneurs are yet to learn the advantages and disadvantages of the platform.

The event was also addressed by the Chairman of the Cabinet of Ministers Adylbek Kasymaliev, who emphasised the importance of this project for the Kyrgyz economy.

‘This marketplace creates conditions for our entrepreneurs to take their business to a new level, increase sales and expand the customer base both in the domestic and foreign markets. In the era of technotronic revolution, such projects become beacons that pave a new path for trade,’ the prime minister said.

He also noted that the government will continue to provide comprehensive support for initiatives aimed at developing technology and innovation. According to Kasymaliyev, Limon Shopping can become an important tool for strengthening Kyrgyzstan's position in the global digital economy, creating new opportunities for businesses and consumers.

The emergence of a domestic marketplace can also be seen as an alternative to the TikTok platform, which is banned in Kyrgyzstan, given the stream format and user interaction.

At the same time, the participation of local SMEs will be a determining factor for the further success of Limon Shopping.