Since the beginning of 2025, Kyrgyzstan has become the undisputed leader in buying Belarusian furniture on Wildberries. The growth of interest is an impressive 117% compared to the first quarter of last year. The reasons are not only in the price-quality ratio, but also in the trust in the brand: Belarusian furniture has long established itself as good, environmentally friendly and visually attractive.

Bedroom sets, bed bases, mattresses and orthopedic pillows are especially popular among Kyrgyz people. Against the background of growing concern for health and comfort, this is not surprising. The home has long ceased to be just a roof over the head: it has become a space for rest, recovery and coziness, and Belarusian furniture, judging by the sales dynamics, guesses this demand unmistakably.

But the Kyrgyz are not limited to bedrooms only. The list of orders includes office furniture, tables for laptops, armchairs, and tables. There are also garden sets: benches, chaise lounges, and hanging chairs. Taking into account the approaching dacha season - the choice is practical, thoughtful and aesthetic. It turns out that Belarusian furniture in Kyrgyzstan is no longer exotic, but an understandable and demanded part of everyday life.

In general, the trend speaks of many things. Firstly, it speaks about the growth of consumer culture. Secondly, about the competent work of producers who are able to go beyond their own market. And finally, it shows that “made in Belarus” sounds no worse than “made in Europe” if quality is behind it.