China is rapidly gaining popularity as a tourist destination. According to Chinese Foreign Minister Wang Yi, more and more travellers are discovering the country, learning about its culture and traditions, and noting its security and high level of development.

At a press conference on 7 March 2025, Wang Yi stressed that China is open to the world and actively expanding international contacts. He said people from developed countries are increasingly keen to ‘discover and embrace China’, and the country has long enjoyed a positive reputation among people in the Global South.

«Through travelling and social media, people see the real China - modern, safe and hospitable», — the Chinese foreign minister said.

Wang Yi also urged travellers not to succumb to stereotypes and form an opinion about China based on personal experience. According to him, direct acquaintance with the culture and lifestyle of the country helps to destroy prejudices and promotes rapprochement of peoples.
Recent years have seen increased co-operation between Kyrgyzstan and China in tourism. In February 2025, a memorandum of understanding was signed between the Ministry of Economy and Commerce of Kyrgyzstan and the Ministry of Culture and Tourism of the People's Republic of China aimed at facilitating group tourist travel between the two countries.  This step involves simplifying visa procedures and supporting organised tours, which is likely to increase the number of Kyrgyz tourists visiting China.